The Lockdown Situation has Evidenced the Worst Fears as we all are Connected to Some Extent to the same Economy that is Shattering from the Shockwaves of the Unprecedented Predator COVID-19. These Pakistani Influencers are Using Social Media to Fundraise for the Covid19 crisis.
Moreover, the deadly disease has embarked on a spirit of generosity among fellow citizens and become the INFLUENCERS for others. People are about to die with hunger because daily wage earners in the country haven’t earned a single rupee for weeks. Donate and join campaign EHASA KARO NA…
The pandemic is exposing worst anxieties, fears, emotional and psychological ruins nevertheless, in the same stance, it has also brought out a spirit of big-heartedness among fellow citizens and countrymen. Corona cases awakened people and trickled them to assist the less privileged in exclusive, artistic and stirring ways.
These Pakistani Influencers are Using Social Media to Fundraise for the Covid19 crisis
Pakistani influencers doing Marvels on Social Media to Accommodate Less-Fortunate
The inspiring struggle is about two individuals, Azeema Ilyas and Syed Faizan Raza Rizvi, who started running daily ration challenges on their social media handles, with a different target every day. JZAK ALLAH KHAIR!
Little Detail about of Philanthropists
Rizvi is a Design Researcher for social and developmental projects at a human-centred design firm, in addition to writing & community engagement projects on the side. Moreover, Azeema Ilyas works as a Young Parliamentarian Officer with an allied foundation to the Parliament of Pakistan. The department works with a focus on Parliamentary Outreach and Public Engagement. She is also an amateur street and portrait photographer.
Speaking to Images, Rizvi says
“When the lockdown measures started around three weeks ago, a couple of friends reached out to help with their fundraising. I had built a decent social media following through the community projects I had done over the years so I had periodically raised funds for different causes.”
Rizvi Urges People to Come Forward to Help People
“But this time the scale was much bigger so I had to do more than just share their posts and try to really engage people in the movement. There were all these fitness and pushup challenges that sprung up on Instagram, and I got the idea of using a similar gamification technique to push people to donate for ration drives across the country. That’s how #TheRationChallenge started.”
“The idea was to do multiple fundraising challenges. Each challenge had a minimum target to achieve for a specific drive. Once that target was achieved, I moved on to the next challenge. These challenges were carried out on Twitter and Instagram.”
A Translucent System of Fundraising that is Satiating for Donors too
“Azeema, came on board early on too and helped execute it alongside me through the following she had as a photographer. Throughout each challenge, we kept updating people on the amount raised and how much was left through our social channels. This is what kept people involved, and how we often had the same donors donating twice and even thrice because they wanted us to complete the challenge.”
Azeema and Rizvi accomplished the dispensed targets and intended to spread NATIONWIDE
Friends and social media family has helped them in achieving targets, that started from small but eventually ranged between Rs50,000 to Rs75,000 daily. Moreover, Azaama and Rizvi collaborating with social networks to reach the nook and corner of the country.
As the coronavirus crisis escalated further in Pakistan, Ilyas and Rizvi reached out to their followers and online colleagues to further expand the model. They established a website and named the campaign/fundraiser EhsaasKaroNa — the “Karo Na” part being a play on the words ‘Corona.’
Rizvi renamed the campaign from #TheRationChallenge to #EhsaasKaroNa
“We soon realized there is a long way to go and we need all the support we can get. So Azeema reached out to several influences on Instagram and got them on board the movement to promote it among their followers. We renamed the campaign to #EhsaasKaroNa at this point because, in addition to rations, we also wanted to provide PPE to medical workers.”
The Most Advanced Fund-Raising Module
“We set up a PayPal and Venmo donation option for folks living abroad looking to contribute. Within 5 days, we managed to raise Rs1,885,179. Half of the funds are allocated for ration drives and the other half for purchasing personal protective equipment for the medical workers working on the frontlines.”
Bilal Hassan, a Volunteer with the Campaign Expressed his Views Enthusiastically
“I’ve been one of the many folks who’ve been using their social media platform to get the word out and help in the collection of donations. At the end of each day, we post a photo of the updated collected and already distributed figures on our respective stories to keep the audience engaged and in the loop. We posted about it on their social media stories, and much to our surprise we managed to get the attention of many well-known faces, both at home and abroad.”
To name a few, Matthieu Paley, a National Geographic Photographer; Jahan Yousuf, one half of the Krewella, the popular EDM duo; and actors and models Sajal Aly, Ayeza Khan, Minaal Khan, Sadaf Kanwal, Ainy Jaffery, Eman Suleman, Sohai Ali Abro and Mansha Pasha.
Efforts are Crossing Territories and Reaching to the Deprived in the Most Systemized Way
“Of this, we have already distributed ration worth 28 lakhs through efforts in over 40 cities, towns and villages throughout the country since 23 March. This comes down to almost a 1000 families served so far, each with an average of 6 members.”
It is not an individual effort rather the collective one to accommodate people in need, Rizvi says
“This is either through them reaching out to us directly, or us keeping a lookout and reaching out to ones that are doing drives in neglected and smaller areas to assist them. The drives that we help are either vouched for by mutual friends or have preexisting credibility in the community so we know the money is being used right. Some of these are by proper organizations, and some of these are individual efforts.”
Team-members are hunting areas and ensured those which are served
“Particularly for areas surrounding Islamabad, Rawalpindi, and Lahore, the core team members are reaching out to people themselves to deliver ration. These people are referred to us by our personal contacts. We first check with the organizations we have helped if they can cover those families if they can’t then our team members take up the task themselves. The campaign supports multiple drives all over the country through funds, so there isn’t a standard ration package. But more or less all have the same essentials: Flour, rice, pulses, sugar, oil, tea, powdered milk, spices, soap. The price per bag also varies according to the size of family and local rates, but on average it’s between Rs.3,000-Rs.3,500.”
The efforts are undoubtedly over the board and substantial, may Allah blessed all the joining hands who support and assist for the sustenance of such a moral move.