‘Churails’ is flashing again in news lines for all the crowning reasons. The provocative web series bagged the title of the OTT Platform Show of the Year at the award show. It is said that anything that could get media interest becomes run of the luck. The same has happened with the video content, the highly-acclaimed Pakistani web series, Churails landed a major win at the British Asian Media Awards (BMA). ‘Churails’ Named OTT Show of the Year at British Asian Media Awards.
A Chaotic Series Culminates on a Winning Note
The Zee5-released show that enthused bedlam across the country, bagged the title of the OTT Platform Show of the Year at the award show, adding another feather to director Asim Abbasi’s cap.
Anand accepts the glory
“Churails with its rich, bold narrative and the globally relevant storyline has broken stereotypes and opened up the fresh conversation around gender equality not only in South Asia but also in other markets across the globe by putting strong women at the center of its story. Winning this award is a recognition of the tremendous impact that our content has created across key markets and how deeply it is resonating with the audiences.”
‘Churails’ Named OTT Show of the Year at British Asian Media Awards
Why a feminist detective show was banned in Pakistan?
The web series is making heads turn for its intrepid content for which Pakistani awaam was not ready to grasp and digest. The series had tried to break the glass ceiling to talk about on bar sinister realities rampant in our society. The web series features a group of women who set up a detective agency. The 10-episode series personifies a group of women from diverse backgrounds who get together to start a surreptitious detective agency called Churails – the Urdu word for “witch”. Meanwhile, the show ran into controversy when the country’s media regulatory body banned it in Pakistan after a repercussion over a clip from the series that went viral on social media.
After the shrilling backlash, the show’s director Asim Abbasi expressed his desolation at the move, saying,
“I am utterly disappointed that artistic freedom and content that is appreciated abroad is being smothered in its country of origin.”
Well, we congrats to the team of Churails on wangling the grand slam.