Fashion and homeware retailer Shein has apologized for selling Islamic prayer mats labelled as “Fringe Trim” or “Tassel Trim” Greek carpets on its website. So, the Chinese Company Received several complaints from people. Chinese Brand Publicly Apologize To Muslims For Selling Prayer Mats As Fringe Rugs.
It was an intensely offending and immoral act of minting coins from the mats, which retailed for £14, included pictures of the Kabaa; the black building at the centre of Mecca. The place is considered to be the most consecrated place for Muslims around the world.
Why Simple Mats were Sold with No Reference to Islam but having the Sacred Details Carved
The mats were sold neither with any connection to Islam nor relatable to the importance of prayer mats in the religion. Though, leading customers of the brand strongly backlashed the retailer for being impervious to Muslim customers.
Chinese Brand Publicly Apologize To Muslims For Selling Prayer Mats As Fringe Rugs
Big names should abide by cultural ethics and religious reverence. Moreover, huge brands should always consider community beliefs to avoid global customer gripes. Though, due to severe trolling women’s fashion companies expressed regret for selling Muslim prayer mats as sumptuous carpets.
Furthermore, the Chinese brand has apologized for selling Muslim prayer mats as regular carpets online, saying it made “a serious mistake.” A serious mistake created quite an upheaval in the media. Customers from all over the globe started remonstrating and rebuke the Chinese brand for their unscrupulous and dissolute mistake.
Global Customers Infuriated
Shein faced incredible repercussions on social media. Usually, brands deter negative propaganda and ignored the criticism, and the same was expected from the brand but to surprise the Chinese brand tackled the situation quite differently and amaze the world particularly Muslims. The Chinese brand is apologetic and ready to make compensations.
Read of the apology
“We’re sorry!” the company wrote on Instagram. “To our community — we made a serious mistake recently by selling prayer mats as decorative rugs on our site. We understand this is a highly offensive oversight and are truly sorry. As a global brand, we vow to do a much better job in educating ourselves on different cultures, religions, and traditions to ensure our diverse community is respected and honoured. We offer our sincerest apology to all whom we have hurt and offended, and hope we can earn your forgiveness.”
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What Shein, as a brand did, is UNDOUBTEDLY astonishing and COMMENDFABLE at all levels. We hope that other corporate brands should learn a lesson before launching controversial products.
Now we can surely say, PAK-CHEEN DOSTI ZINDABAD!